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Today’s highlight was our visit to an avocado exhibition—an event that reminded us just how valuable these gatherings are for anyone in the avocado value chain. Exhibitions are more than just colourful displays and neatly arranged booths; they are living classrooms filled with insight, innovation, and opportunity. Walking through the stands, I could feel the pulse of the industry. Experts openly shared knowledge about new farming practices, improved processing technologies, a

The Trans Nzoia exhibition was a powerful reminder of why farmers are at the heart of everything we do. From the moment the doors opened, the energy in the open field was vibrant — a mix of curiosity, excitement, and genuine interest from farmers and other exhibitors eager to learn more about our products and the work behind them. As farmers approached our stand, each conversation felt meaningful. Some came with specific questions, others just with curiosity, but all deserved

Walking through the avocado factory today reminded me once again how essential proper drainage is to the entire processing workflow. It’s one of those hidden systems that most people overlook, yet everything depends on it functioning smoothly. Without good drainage, even the most advanced machines and skilled workers would struggle to maintain efficiency and hygiene. The first thing I noticed on today’s walkthrough was how clean and dry the floors were  — a clear sign that th

There’s a special kind of excitement building up — the kind that comes when you know something memorable is just around the corner. As the avocado gala dinner approaches, we can’t help but feel a mix of anticipation and curiosity about what the evening will hold. All day, our minds keep drifting to the event. We imagine the warm glow of the venue, the hum of conversations among farmers, chefs, and avocado lovers, and the creative dishes waiting to be tasted. There’s something

Today’s visit to the seed distribution hub felt like stepping into the heartbeat of agricultural supply. While farms may be where crops are grown, this place is where the journey truly begins — with tiny seeds carrying massive potential. As soon as we arrived, we were met by the familiar hum of activity: workers sorting and packaging different seed varieties, and the steady rhythm of machines sealing bags with precision. The air was filled with a mix of earthy scents and the

There’s something grounding about stepping onto the avocado farm every morning. The moment our boots hit the soil, we’re greeted by that familiar mix of earthy scent, soft birdsong, and the gentle rustle of leaves as the trees wake up to the sun. Frequent visits to the farm have become more than routine — they’re a daily reset button, a reminder of patience, growth, and the quiet beauty of nature. The first task is always observation . Avocado trees speak in subtle ways: a sh

At IMARA AVOCADOS FACTORY , we're concerned about overall wellness. Here's some health benefits of the avocado leaves. 🌿  The Hidden Health Benefits of Avocado Leaves 🌿 The Underrated Super leaf. When most people think of avocados, they imagine the creamy green fruit that shows up in everything from smoothies to guacamole. But today, we’re shining a light on something far less famous yet surprisingly powerful: avocado leaves . 🫖 What Makes Avocado Leaves Special? Avocado

In the world of avocado processing—whether for oil extraction, seed powder production, or pulp preparation—the crushing machine is the true workhorse. Proper maintenance not only keeps the operation running smoothly but also extends the machine’s lifespan and ensures consistent output. Today, IMARA AVOCADOS FACTORY focuses on simple, practical ways to keep your avocado crushing machine in top shape. 🔍 1. Start With a Daily Inspection Before every production cycle, do a quick

Every morning the IMARA AVOCADOS FACTORY sets the rhythm for everything that follows. A smooth start doesn’t just boost productivity—it builds safety, teamwork, and morale. 1. Arrive a Few Minutes Early We give ourselves a small buffer before the shift starts. That helps us settle in, gear up, and mentally prepare. Even five minutes can make a difference in how the day feels. IMARA AVOCADOS FACTORY morning brief 2. Do a Quick Equipment Check Before the machines begin humming,

Most of us enjoy the creamy richness of an avocado—but nearly everyone tosses out the large seed in the centre. Today, let’s explore why that overlooked seed might actually be one of the most nutrient-dense parts of the fruit. 🥑 1. Antioxidant Powerhouse Avocado seeds contain a high concentration of polyphenols—the same beneficial compounds found in green tea. These antioxidants help combat oxidative stress, which plays a role in aging, inflammation, and chronic diseases. Wh

When you walk through the aisles of a food or agriculture exhibition, it’s easy to be dazzled by the colours, smells, and sounds of hundreds of products competing for attention. Yet, among all the fresh produce, one fruit consistently draws curious crowds and sparks lively conversation — the avocado . 🌿 A Symbol of Modern Nutrition Avocados have evolved from a niche ingredient to a global food icon. Rich in heart-healthy fats, fiber, and over 20 essential nutrients, they per

Running a warehouse is more than just stacking boxes — it’s about creating a smooth, efficient system that keeps products moving, customers happy, and our team safe. At IMARA AVOCADOS FACTORY, we’ve developed a few key habits and systems that help us stay organized every day. 1. A Place for Everything (and Everything in Its Place) We’ve designed our layout to make it easy for anyone to find what they need quickly. Each product category has a dedicated zone, with clear signage

We at  IMARA AVOCADOS FACTORY are buying mature avocados from farmers across the country. 🌱  Our love for the avocado fruit moves us to support the farmers. Buying direct from the farmers means: 1. Getting fresh produce. 2. Stronger community ties 3. Reduced transport costs.  🌱 Why It’s a Win-Win for Farmers 🌱  At IMARA AVOCADOS FACTORY , we are concerned about the farmers welfare. Farmers will benefit from; 1. Fair pricing 2. Consistent purchasing 3. Both local and inte

Farming Can Be Profitable — If You Know How Across East Africa, avocado farming has become a life-changing opportunity for thousands of families. Yet many farmers still struggle to turn their hard work into real profits.At Imara Avocado Factory , we believe that every farmer deserves to earn fairly for their effort — and with the right practices, partnerships, and timing, avocado farming can be one of the most profitable ventures in agriculture today. Here’s how to make that

Fair Pay, Fair Future At Imara Avocado Factory, we believe that every drop of our high-quality crude avocado oil starts long before it reaches our factory it begins in the hands of hardworking farmers across East Africa. From Kenya to Tanzania, Rwanda to Uganda, thousands of smallholder farmers rise early to care for their avocado trees, nurture the soil, and bring to life the fruit we proudly process. Their dedication fuels our success and that’s why we make it our mission