🌿 Why Imara Pays Farmers Fairly and Why It Matters
- marketing37789
- Oct 18
- 2 min read
Fair Pay, Fair Future
At Imara Avocado Factory, we believe that every drop of our high-quality crude avocado oil starts long before it reaches our factory it begins in the hands of hardworking farmers across East Africa.
From Kenya to Tanzania, Rwanda to Uganda, thousands of smallholder farmers rise early to care for their avocado trees, nurture the soil, and bring to life the fruit we proudly process. Their dedication fuels our success
and that’s why we make it our mission to ensure they are paid fairly for every kilogram they supply.
A Farmer-First Philosophy
Fair pay isn’t a marketing slogan for us — it’s our foundation.We’ve seen firsthand how unstable avocado prices hurt small farmers and discourage long-term farming investments. At Imara, we do things differently:
Transparent pricing: Farmers know exactly how our buying prices are set.
Consistent demand: We purchase directly from our farmer network — no middlemen, no exploitation.
Prompt payments: Once avocados are delivered, farmers receive payment on time, every time.
This approach helps farmers plan their livelihoods confidently, invest in their farms, and improve the quality of their harvests.
Why It Matters — Beyond the Numbers
When farmers thrive, communities flourish.Fair pricing means children stay in school, families access better healthcare, and villages grow stronger.
But the impact doesn’t stop there — it also raises the quality of our crude avocado oil. Healthy, motivated farmers produce better fruit, and better fruit leads to purer, richer oil.
It’s a win for everyone — from the grower to the global buyer.
Imara’s Commitment to Shared Growth
Under the leadership of Nelson Kamwaro, our factory has become a beacon for responsible sourcing and sustainable growth.Nelson’s philosophy is simple: “If we take care of the farmer, the factory takes care of itself.”
That’s why Imara is one of the few avocado oil producers in East Africa with its own large-scale organic farm — over 100,000 Hass avocado trees in Kenya. We understand farming challenges firsthand, which makes our partnership with small farmers even more genuine and fair.
A Model for the Future
Fair trade isn’t charity — it’s smart business.When farmers trust us, they bring their best produce to Imara, ensuring consistent supply and higher oil yields. As demand for avocado oil continues to rise globally, this trust-based model positions East Africa as the next powerhouse in ethical, premium avocado oil production.
🌿 Partner With Imara Avocado Factory
Whether you’re an avocado farmer looking for a reliable buyer, or an oil distributor seeking premium, ethically sourced crude avocado oil — we’d love to connect.
📞 Call or WhatsApp: +254 714 222 111
Together, let’s grow East Africa’s avocado story. 🌍
