🌿 From Farm to Fortune: How Avocado Farmers Can Maximize Their Earnings

Farming Can Be Profitable — If You Know How

Across East Africa, avocado farming has become a life-changing opportunity for thousands of families. Yet many farmers still struggle to turn their hard work into real profits.At Imara Avocado Factory, we believe that every farmer deserves to earn fairly for their effort — and with the right practices, partnerships, and timing, avocado farming can be one of the most profitable ventures in agriculture today.

Here’s how to make that happen.

1️⃣ Grow the Right Variety — Hass Is King

Not all avocados are created equal.The Hass variety is the global standard for oil extraction and export — it has a high oil content and longer shelf life, making it more valuable.

That’s why Imara encourages farmers to grow organic Hass avocados, offering both stable demand and premium prices.By switching from mixed or local varieties to Hass, farmers can increase income by up to 40%.

2️⃣ Pick the Perfect Timing

Harvesting too early can destroy profits — underripe fruits have low oil content.At Imara, we teach our partner farmers how to check maturity indicators, such as skin texture and oil percentage, before harvest.

Our buyers pay top rates for avocados harvested at peak oil maturity, ensuring maximum extraction value and fair payment for every kilogram.

3️⃣ Handle with Care — Quality Means Cash

A bruised avocado is a lost shilling.Proper post-harvest handling — avoiding rough picking, sun exposure, and stacking — can reduce spoilage and improve prices.

Imara provides training on harvesting and packaging best practices at our Imara Avocado Training & Learning Center so farmers deliver fruit that meets export-grade quality standards.

4️⃣ Join a Reliable Buyer Network

Middlemen often underpay farmers, taking advantage of market fluctuations.By selling directly to Imara, farmers get:

• Transparent pricing

• Prompt payment

• Guaranteed demand

Imara currently buys avocados from Kenya, Tanzania, Uganda, Rwanda, Burundi, and beyond — building trust with every transaction.

5️⃣ Think Long-Term — Plant, Plan, Prosper

Imara leads by example with 100,000 organic Hass avocado trees in Kenya.We know farming isn’t easy, but it’s sustainable when done right.With continuous learning, proper pruning, and soil management, farmers can enjoy steady income for 15+ years from a single avocado tree.

The Imara Advantage

When farmers partner with Imara, they don’t just sell fruit — they join a movement.A movement that values integrity, innovation, and impact.By growing, training, and trading together, we can make East Africa the heartbeat of the global avocado oil industry.